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Macy’s Herald Square Shopping in NYC — A Complete Guide

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Macy’s Herald Square Shopping in NYC — A Complete Guide

An American icon and the “World’s Largest Store,” Macy’s Herald Square is more than a department store; it’s a New York City landmark. Occupying an entire city block in Midtown Manhattan, this 10.5-story behemoth is famous for its historic wooden escalators, the annual Thanksgiving Day Parade, and its spectacular holiday windows. It functions as a vertical mall, housing hundreds of brands, “store-within-a-store” boutiques, and multiple restaurants.
On this page, you will find everything you need to know: general information, nearby shopping districts, a directory of major brands, dining options, visitor tips, and fun facts.

General Shopping Center Information

Official Name Macy’s Herald Square
Address 151 W 34th Street, New York, NY 10001
Borough Manhattan (Midtown / Herald Square)
Inauguration 1902 (at this location)
Operator Macy’s, Inc.
Number of Floors 10.5 floors
Total Number of Stores One store (Macy’s) with hundreds of in-store boutiques.
Cinema Information No. This is a department store.
Parking No dedicated parking. Multiple private garages are nearby (e.g., Icon, MPG).
Pet-Friendly Yes. Macy’s is famously pet-friendly and welcomes all leashed, well-behaved dogs.
Architectural Style Renaissance Revival (designated NYC Landmark)
Main Access Routes 34th St–Herald Sq (B,D,F,M,N,Q,R,W) and 34th St–Penn Station (1,2,3).
Official Website macys.com/herald-square
Operating Hours Varies (e.g., 10:00 AM – 9:00 PM), with extended holiday hours.

10 Nearby Shopping Centers & Attractions

Shopping Center / Attraction Approximate Distance Internal Link
34th Street Shopping District 0 miles (you are in it) 34th Street Shopping
Manhattan Mall 0.1 miles Manhattan Mall
Penn Station / MSG 0.2 miles Penn Station / MSG
Empire State Building 0.2 miles Empire State Building
Bryant Park 0.4 miles Bryant Park
Times Square Shopping 0.5 miles Times Square Shopping
The Shops at Hudson Yards 0.8 miles Hudson Yards
Koreatown 0.2 miles Koreatown
NY Public Library 0.5 miles NY Public Library
Grand Central Terminal 0.8 miles Grand Central Terminal

Approximate distances from Macy’s Herald Square by walking. Times may vary.


25 Relevant In-Store Brands and Boutiques

  1. Louis Vuitton
  2. Gucci
  3. Burberry
  4. Coach
  5. Michael Kors
  6. Kate Spade
  7. Polo Ralph Lauren
  8. Levi’s
  9. Nike
  10. Adidas
  11. Calvin Klein
  12. MAC Cosmetics
  13. Chanel (Beauty & Fragrance)
  14. Dior (Beauty & Fragrance)
  15. Sephora (In-Store)
  16. Finish Line (Shoes)
  17. Sunglass Hut
  18. Toys “R” Us (In-Store)
  19. Nespresso
  20. Samsung
  21. UGG
  22. Swarovski
  23. Tumi
  24. Macy’s Wine Cellar
  25. The Cellar (Home Goods)

This is a traditional department store, so all brands are “store-within-a-store” concepts.


Dining Options (Featured Restaurants)

Macy’s offers a wide range of dining, from full-service restaurants to quick snacks.

  1. Stella 34 Trattoria (Italian / 6th Floor)
  2. Rowland’s Bar & Grill (in The Cellar)
  3. Macy’s Taste Bar Cafe
  4. Starbucks (Multiple Locations)
  5. Auntie Anne’s
  6. Pinkberry
  7. McDonald’s

Pet-Friendly

Yes. Macy’s Herald Square is famously pet-friendly. Well-behaved, leashed dogs are welcome inside the store. This policy dates back to its founder’s love for animals.


Sustainability and Environmental Policy

Macy’s, Inc. operates a corporate sustainability program called “Mission Every One.”

    • Solar Power: The Herald Square store has a large solar panel installation on its roof, one of the largest in NYC.
    • Sustainable Products: The company aims to increase its offering of “sustainably-sourced” products across all categories.

* Energy Reduction: The store has undergone massive renovations to install LED lighting and more efficient HVAC systems to reduce its energy footprint.


Useful Tips for Visitors

    • Visitor Savings Pass: International and domestic tourists can get a 10% Visitor Savings Pass. You must show your out-of-state ID or passport at the Visitor Center on the Mezzanine level.
    • The Wooden Escalators: Don’t miss the historic wooden escalators, which date back to the 1920s. They are still in operation, running from the main floor up to the 8th.
    • Santaland & Flower Show: For holiday events (Santaland, Flower Show), check online. Reservations are now mandatory for Santaland and fill up weeks in advance.

* Restrooms: Public restrooms are available, but they can be hard to find and have long lines. Good locations are in The Cellar and on the upper floors (7th, 8th).

  • Get Lost: The store is famously confusing to navigate. It’s a collection of three different buildings. Use the in-store directories or the Macy’s app.

 


Fun Facts

    *

  • Macy’s Herald Square is the setting for the classic 1947 film *Miracle on 34th Street*.
  • It was the first building in the world to have modern escalators, installing the first ones (made of wood) in 1902.
  • The Macy’s Thanksgiving Day Parade has been an annual tradition since 1924, starting at the store.
  • The store has 2.5 million square feet of space, making it one of the largest single department stores in the world.
  • The red star in the Macy’s logo comes from a tattoo that founder R.H. Macy got as a teenager when he worked on a whaling ship.

District Rules and Procedures

    • This is a private department store. Security is high (both visible and loss prevention).
    • Leashed dogs are welcome, but they must be well-behaved.

* Bag Checks: Security may check bags upon entry or exit.

  • During peak holiday season, the store implements crowd-control measures, and entry may be restricted to certain doors.

 


Other Services and Infrastructure

  • Visitor Center: Located on the Mezzanine (2nd) Floor, offering tourist information, the Visitor Savings Pass, and coat/bag check.
  • Personal Shopping: “Macy’s By Appointment” offers free personal styling services.
  • ATMs: Available on multiple floors.
  • Bridal Salon & Registry: A full-service bridal salon and gift registry.
  • Macy’s Wine Cellar: A separate store (accessible from the street) selling wine and spirits.

Conclusion

Macy’s Herald Square is a New York institution. It’s not just a store; it’s a piece of American history, a tourist attraction, and a massive vertical mall all in one. While it can be overwhelming, the experience of riding its historic wooden escalators, the thrill of the holiday displays, and the sheer scale of the building make it an essential stop. For tourists, the Visitor Pass makes it a surprisingly good place to shop for classic American brands.

25 SEO Keywords & Tags

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Shopping Guide for NYC & Surrounding Areas

Manhattan

Malls & Shopping Centers

Markets & Food Halls

Shopping Districts & Famous Streets

Brooklyn

Queens

The Bronx

Staten Island


Surrounding Areas

Long Island

Westchester & Upstate NY

New Jersey


Popular Outlets (NY & NJ)

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